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Whole Farm Management: From Start-Up to Sustainability

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Overview

Farming is a business as well as a way of life. Whole Farm Management is a comprehensive guide developed by the Small Farms Program at Oregon State University to help aspiring and beginner farmers make smart, strategic business decisions to ensure lasting success. In clear, accessible language, readers are led through every essential step, from developing a strategic plan to acquiring equipment, establishing infrastructure, finding markets, budgeting, managing day-to-day operations, and selecting a business structure for long-term viability. The emphasis throughout is on using sustainable agricultural systems and managing the whole farm, whether raising grass-based livestock, perennial food crops, or annual crops such as flowers. Case studies of successful farms, along with guidance and solutions to common problems from long-time farmers, round out this essential handbook.

This publication conforms to the EPUB Accessibility specification at WCAG 2.0 Level AA.
 

Acknowledgments

Introduction: Growing a Farm
  The Big Picture
  What Is This Book About?
  The Chapters
  The Farmers
Dream It: Strategic Planning
  Whole Farm Planning
  Human Resources
  Creating an Identity for Your Farm
  Natural Resources
  Building the Whole Farm Plan
  Dream It: Putting It All Together
  Profiles: Goodfoot Farm, Slow Hand Farm
Do It: Farm Infrastructure, Labor, and Energy
  Equipment and Infrastructure
  Season-Extension Equipment for Vegetables and Berries
  Irrigation Equipment and Infrastructure
  Farm Labor
  Farm Energy
  Do It: Putting It All Together
  Profiles: Good Work Farm, Kiyokawa Family Orchards
Sell It: Markets and Marketing
  What Is a Market?
  Marketing Strategy
  Direct Market Techniques for Small Farms
  Market Planning
  Sell It: Keys to Success
  Profiles: Urban Buds: City Grown Flowers, Vanguard Ranch
Manage It: Business Management for the Farm
  Goal Setting and Budgeting
  Record Keeping
  Financial Statements
  Analysis
  Manage It: Putting It All Together
  Profile: Blue Fox Farm
Grow It: Managing the Whole Farm Ecosystem
  Planning and Intervention
  The Farm Ecosystem
  Managing the Farm Ecosystem
  Key Practices in Sustainable Agriculture
  Grow It: Putting It All Together
  Profiles: Sweet Home Farms, Rainshadow Organics
Keep It: Entrepreneurship, Family Business Dynamics, and Managing Risk
  Entrepreneurship
  Business Structures
  Family Business Dynamics
  Licenses and Regulations
  Risk Management
  Reality Check: Running a Small Farm Business

The Authors
Appendixes
Source Citations
Resources
Metric Conversion Chart
Index

Garry Owen Stephenson, PhD, is the director of the Center for Small Farms & Community Food Systems, an alternative agriculture program at Oregon State University that focuses on small-scale organic/sustainable agriculture through its Extension Small Farms Program. He is the editor of Oregon Small Farm News and has 30 years’ experience working in an extension education and research role with farmers. 
 

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    $13.99