Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get from their Current Advertising
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Overview
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide.
When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy.
In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy.
In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
- Title: Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get from their Current Advertising
- Authors: D. Kennedy, Bill Glazer
- Publisher: Glazer Kennedy Pub
- Print Publication Date: 2020
- Logos Release Date: 2024
- Pages: 345
- Language: English
- Resources: 1
- Format: Digital › Ebook
- ISBNs: 9780982379394, 9780982379301, 0982379307, 0982379390
- Resource ID: LLS:9780982379394
- Resource Type: Monograph
- Metadata Last Updated: 2025-04-21T10:43:17Z
Bill Glazer is President of Glazer-Kennedy Insider's Circle, Professional Speaker, Marketing Consultant and Coach, and a much sought after copywriter. After 30 years of 'in-the-trenches' work with his own hugely successful businesses he perfected his unusually effective advertising (i.e. Outrageous) combined with Direct Response marketing that routinely receives outstanding responses. Today clients pay Bill Glazer a minimum of $25,000 plus royalties to write advertising for them and they'll wait routinely 9-months for a $12,000 day of consulting.